Ripcord Creative recently worked with CBS Sports to create the celebrity-driven Game Open (or “Tease”) for Super Bowl 50. The promotional pre-game centerpiece highlights the significance of the game to American culture, as well as the players who earned their spot on professional football's largest stage.
SPW Credits
Client: CBS Sports
Airdate: 2/7/16
Project: Super Bowl 50 Open / Tease
Production Company: CBS Sports
Director: Pete Radovich, Jr.
Executive Producer: Sean McManus
DP: Patrick Moreau/Jason Thompson
Producer: David Anarella
Where Shot: Dune Studios, New York, NY
Editorial Company: Ripcord Creative / New York City, NY
Editor: Anthony J. Cortese
Assistant Editor: Scott Cohen
Postproduction Company: Ripcord Creative / New York City, NY
Colorist: McKay Johnson
Audio Mixer: Joe Just
Music Composer: Steven Tyler
Arranger: Helmut Von Lichten
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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