For families living with autism, connecting is hope. Autism can keep those with it in their own world. This spot written by StrawberryFrog's Scott Goodson and directed by Jakob Strom shows how the SunTrust Foundation helps families and people with autism learn to connect. In it, a young girl and her pet stuffed pig explore a beautiful world. We journey through it with her, seeing the magic of it, a bit uncertain about who she is or where she is. The girl discovers a bridge and hears a voice calling her to cross it. At the end of the bridge we discover the voice is her mother, finally able to create a bridge between her world and her daughter’s world, and make a connection.
SPW Credits
Client: SunTrust Foundation
Movement Makers (agency) – StrawberryFrog New York
Scott Goodson – Founder & Chairman, Creative Lead/Writer, Tyler DeAngelo – Executive Creative Director, Shana Bellot – Client Service Director, Tim Tontz – Senior Project Manager, Aileen Calderon – Creative Director, Will Kelleher – Copywriter, Linda Rafoss – Producer
Director – Jakob Strom
DOP – Jallo Faber
Production – Cultivate Media
Mark Thomas – Managing Director/EP, Hugh Bacher – Executive Producer, Paul Papanek – Producer
VFX – Swiss International AB
Emma Rosas Hott – Executive Post Producer, Pablo Fernandez – VFX Supervisor, Jonas From – VFX Co-ordinator, Sanne Bornesten – VFX Co-ordinator, Benjamin Kraft – VFX Artist, Jon Wesström – VFX Artist, Juan Saxlund – VFX Artist, Juan Tigreros – VFX Artist, Kristian Zdunek – VFX Artist, Mattias Josefsson – VFX Artist, Thomas Ekenryd – VFX Artist
Editorial – The Line
Caroline Ortmark – CEO, Olle Ljungman – Sound Designer
ScreenWork Categories:Commercial
Discipline:Directing
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
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"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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