Editor Dave Bradley of ShootersNYC demonstrates his talent for cutting comedic spots with a hilarious new commercial for “Summer’s Eve” called “Manly Mistake.” Bradley worked once again with long-time collaborator, Director Adam Jones of No Smoke Films, on the new spot, as well as with agency creatives from The Richards Group in Dallas. Length :30 sec Airdate: Spring 2014
SPW CreditsAd Agency: The Richards Group
Creative Directors: Terence Reynolds, Tina Johnson; Executive Producer: Sheri Cartwright
Production Company: No Smoke Films
Director: Adam Jones
Production Company/Table Top: Directorz
Table Top Director: Tom Ryan; Executive Producer: John Gilliland
Editorial/Postproduction Company: ShootersNYC
Editor: Dave Bradley; Assistant Editor: Eduardo Wong; Smoke FX/Pre-conform: Matthew Burres; Managing Director/Executive Producer: Jeff Beckerman
Postproduction Company: Company 3
Colorist: Tim Masick
Visual Effects Company: Helment VFX, ReelFX
VFX/Online Artists: Dan Margules, Mike Roy, Designer: Jackson Armstrong, Creative Director: Dale Carman
Sound Design Company: ReelFX
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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