Bicoastal digital production and design studio Big Block produced the live action shoot, virtual obstacle course and animated drone fleet for the television, cinema and online commercial “Subaru WRX STI vs. the Drones.” To show off the 2015 Subaru WRX STI’s best-in-its-class high performance power and impeccable control, DDB Canada’s Toronto office developed the concept of a futuristic autocross course made of CG drone quadcopters to challenge the WRX STI with real-time precision driving.
Three hundred shape-shifting drones with an attitude put the equally badass WRX STI to the test, altering the course in a dynamic, real-time display of synchronized morphology and demanding the ultimate in performance and precision response from the car. Despite the challenge, the WRX STI, which is engineered to perform, navigates the course with impressive precision, ease and control.
SPW Credits
Title: Subaru “WRX STI vs. The Drones”
Client: Subaru Canada Inc.
Agency: DDB Canada Toronto Chief Creative Officer: Kevin Davis Executive Creative Director: Todd Mackie, Denise Rossetto, Paul Wallace Associate Creative Director: Rob Sturch Copywriter: Rob Sturch Art Director: Rosalinda Graziano, Loretta Lau Agency Producer: Stef Fabich, Senior Producer; Elizabeth Fitzpatrick, Associate Producer Account Team: Michael Davidson, SVP, Business Unit Director; Scott Barr, Account Director; Julia Morris, Account Supervisor; Lindy Scott, Account Executive Strategy: Tony Johnstone, SVP, Director of Strategic Planning; Sandra Moretti, Strategy Director Social Media Strategy: Ed Lee, Senior Director, Social Media
Production Company: Big Block Managing Director: Kenny Solomon Executive Producer: Peter King Director: Mark Glaser Director of Photography: Mark Glaser Senior Producer: Kay Rough
Post-Production Company: Big Block Online Editor: Brian Shneider
VFX/Animation Company: Big Block Executive Producer: Peter King Senior Producer: Kay Rough VFX Coordinator: Tiffany Dickerson VFX Supervisor: Randall Smith CG Artists: Rob Glaser, Nick Poznick, Tom Connors, Paul Hormis, Tadao Masuyama Compositing: Olaf Wendt, Kevin Pierce
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
