Bicoastal digital production and design studio Big Block produced the live action shoot, virtual obstacle course and animated drone fleet for the television, cinema and online commercial “Subaru WRX STI vs. the Drones.” To show off the 2015 Subaru WRX STI’s best-in-its-class high performance power and impeccable control, DDB Canada’s Toronto office developed the concept of a futuristic autocross course made of CG drone quadcopters to challenge the WRX STI with real-time precision driving.
Three hundred shape-shifting drones with an attitude put the equally badass WRX STI to the test, altering the course in a dynamic, real-time display of synchronized morphology and demanding the ultimate in performance and precision response from the car. Despite the challenge, the WRX STI, which is engineered to perform, navigates the course with impressive precision, ease and control.
SPW CreditsTitle: Subaru “WRX STI vs. The Drones”
Client: Subaru Canada Inc.
Agency: DDB Canada Toronto
Chief Creative Officer: Kevin Davis
Executive Creative Director: Todd Mackie, Denise Rossetto, Paul Wallace
Associate Creative Director: Rob Sturch
Copywriter: Rob Sturch
Art Director: Rosalinda Graziano, Loretta Lau
Agency Producer: Stef Fabich, Senior Producer; Elizabeth Fitzpatrick, Associate Producer
Account Team: Michael Davidson, SVP, Business Unit Director; Scott Barr, Account Director; Julia Morris, Account Supervisor; Lindy Scott, Account Executive
Strategy: Tony Johnstone, SVP, Director of Strategic Planning; Sandra Moretti, Strategy Director
Social Media Strategy: Ed Lee, Senior Director, Social Media
Production Company: Big Block
Managing Director: Kenny Solomon
Executive Producer: Peter King
Director: Mark Glaser
Director of Photography: Mark Glaser
Senior Producer: Kay Rough
Post-Production Company: Big Block
Online Editor: Brian Shneider
VFX/Animation Company: Big Block
Executive Producer: Peter King
Senior Producer: Kay Rough
VFX Coordinator: Tiffany Dickerson
VFX Supervisor: Randall Smith
CG Artists: Rob Glaser, Nick Poznick, Tom Connors, Paul Hormis, Tadao Masuyama
Compositing: Olaf Wendt, Kevin Pierce
3D Scanning: Gentle Giant Studios
Color Grade: Cinelicious – Lynette Duensing
Audio House: Grayson Matthews
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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