Bicoastal digital production and design studio Big Block produced the live action shoot, virtual obstacle course and animated drone fleet for the television, cinema and online commercial “Subaru WRX STI vs. the Drones.” To show off the 2015 Subaru WRX STI’s best-in-its-class high performance power and impeccable control, DDB Canada’s Toronto office developed the concept of a futuristic autocross course made of CG drone quadcopters to challenge the WRX STI with real-time precision driving.
Three hundred shape-shifting drones with an attitude put the equally badass WRX STI to the test, altering the course in a dynamic, real-time display of synchronized morphology and demanding the ultimate in performance and precision response from the car. Despite the challenge, the WRX STI, which is engineered to perform, navigates the course with impressive precision, ease and control.
SPW Credits
Title: Subaru “WRX STI vs. The Drones”
Client: Subaru Canada Inc.
Agency: DDB Canada Toronto Chief Creative Officer: Kevin Davis Executive Creative Director: Todd Mackie, Denise Rossetto, Paul Wallace Associate Creative Director: Rob Sturch Copywriter: Rob Sturch Art Director: Rosalinda Graziano, Loretta Lau Agency Producer: Stef Fabich, Senior Producer; Elizabeth Fitzpatrick, Associate Producer Account Team: Michael Davidson, SVP, Business Unit Director; Scott Barr, Account Director; Julia Morris, Account Supervisor; Lindy Scott, Account Executive Strategy: Tony Johnstone, SVP, Director of Strategic Planning; Sandra Moretti, Strategy Director Social Media Strategy: Ed Lee, Senior Director, Social Media
Production Company: Big Block Managing Director: Kenny Solomon Executive Producer: Peter King Director: Mark Glaser Director of Photography: Mark Glaser Senior Producer: Kay Rough
Post-Production Company: Big Block Online Editor: Brian Shneider
VFX/Animation Company: Big Block Executive Producer: Peter King Senior Producer: Kay Rough VFX Coordinator: Tiffany Dickerson VFX Supervisor: Randall Smith CG Artists: Rob Glaser, Nick Poznick, Tom Connors, Paul Hormis, Tadao Masuyama Compositing: Olaf Wendt, Kevin Pierce
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
