A “Runaway Canoe” might suggest a tale of mortal danger, but as delivered by director Luis Gerard for Subaru Forester, it is a sweet and heroic rescue story.
SPW Credits
Client: Subaru Forester
Title: “Runaway Canoe”
Agency: Red Urban, Toronto
Creative Director: Christina Yu
Production Company: Holiday Films
Director: Luis Gerard
DOP: Chris Mably
Executive Producer: Josefina Nadurata
Producer: Neil Bartley
First AD: Sam Pecoraro
Production Designer: Jason Maclsaac
Camera: Alexa Mini
Lenses: Cooke Anamorphic
Telecine: Alter Ego Post
Color: Tricia Hagoriles
VFX: Studio Feather, Toronto
Sound: Grayson Matthews
Location: Rockwood, Ontario
ScreenWork Categories:Commercial
Discipline:Directing
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Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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