Production collective Strike Anywhere’s aim was right on point with their aquatic-themed video for Dante Elephante’s “Yung Gurls.” When director Ryan Simon first heard the dreamy lo-fi track, he was struck by the image of fish swimming around and from there meandered into abstract moods and expressions of relationship turmoil.
Ryan shot the band and women at the famous Long Beach aquarium and a home location, introducing the projections at the home location as an abstract visual motif to juxtapose the real yet dreamlike underwater footage.
During pre-production Ryan identified underwater clips that could be altered with VFX and graphic treatments to take the imagery into the abstract realm and create a variety of color palettes and visuals to project onto the women and the rooms in the home. He worked with the projection mapping team at VTProDesign to ensure the imagery would pop in the frame and augment the visual experience.
SPW CreditsBand: Dante Elephante
Track: Yung Gurls
Label: Lolipop Records
Management: Dave Mount
Production Company: Strike Anywhere
Director: Ryan Simon
Producer: Adrienne Hall
Cinematographer: Jay Keitel
Projection: VT Pro Design
Editor: Matt Sklar
Colorist: Ayumi Ashley
Contact NameAlison William
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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