Created via Jon Shore Creative and directed by Jordan Brady of Superlounge, Stevinson Auto's “Pocket Kent” imagines a compact Kent Stevinson who is always available and happy to help. The :30 was based on the Stevinson motto of “Fast, fair & friendly.” “Stevinson is known for making car buying easy, everyone is so helpful,” Brady recalled, “so we figured, what if you if you carried Kent around with you in your pocket? Whenever you needed something, he’d be there.” The ad is part of a 14-spot campaign.
Client: Stevinson Automotive, Inc. / Lakewood, CO
President: Kent Stevinson
Manager of Customer Communications and Relations: Patricia L. Ford
Assistant to the President: Marty Veres
Agency: Jon Shore Creative / Litchfield Park, AZ
Creative Director/Copywriter: Jon Shore
Production Company: Superlounge / Culver City, CA
Director: Jordan Brady
DP: Michael Svitak
Producer: Loretta Polizzi
Editorial Company: Idolum / Denver, CO
Post Manager: Robin Schmactenberger
Editor: Bob Maple
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More