Created via Jon Shore Creative and directed by Jordan Brady of Superlounge, Stevinson Auto's “Pocket Kent” imagines a compact Kent Stevinson who is always available and happy to help. The :30 was based on the Stevinson motto of “Fast, fair & friendly.” “Stevinson is known for making car buying easy, everyone is so helpful,” Brady recalled, “so we figured, what if you if you carried Kent around with you in your pocket? Whenever you needed something, he’d be there.” The ad is part of a 14-spot campaign.
SPW Credits
Client: Stevinson Automotive, Inc. / Lakewood, CO
President: Kent Stevinson
Manager of Customer Communications and Relations: Patricia L. Ford
Assistant to the President: Marty Veres
Agency: Jon Shore Creative / Litchfield Park, AZ
Creative Director/Copywriter: Jon Shore
Production Company: Superlounge / Culver City, CA
Director: Jordan Brady
DP: Michael Svitak
Producer: Loretta Polizzi
Editorial Company: Idolum / Denver, CO
Post Manager: Robin Schmactenberger
Editor: Bob Maple
ScreenWork Categories:Commercial
Discipline:Directing
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