Stephen Arnold Music, the World Leaders in Sonic Branding™, has launched a new contest: “Name That News Music Package!” The competition gives the company’s friends and colleagues the chance to pick a name for their most recent release, a bold news music package that delivers emotionally-driven impact with a strong musical signature.
The entrant who submits the best name will win a beautiful 2014 Fender 60th Anniversary Commemorative American Stratocaster. This guitar was created by Fender to celebrate the 60th Anniversary of the Stratocaster, and features a special anniversary neck plate – it’s a fitting tribute to a legendary instrument.
SPW Credits
Music: Stephen Arnold Music, Dallas, TX
President: Stephen Arnold
VP of Creative Services: Chad Cook
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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