Stephen Arnold Music, the World Leaders in Sonic Branding™, has launched a new contest: “Name That News Music Package!” The competition gives the company’s friends and colleagues the chance to pick a name for their most recent release, a bold news music package that delivers emotionally-driven impact with a strong musical signature.
The entrant who submits the best name will win a beautiful 2014 Fender 60th Anniversary Commemorative American Stratocaster. This guitar was created by Fender to celebrate the 60th Anniversary of the Stratocaster, and features a special anniversary neck plate – it’s a fitting tribute to a legendary instrument.
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More