ANDREA JADE COLOMB + STELLA MCCARTNEY x SEX EDUCATION CAMPAIGN FOR BREAST CANCER AWARENESS
Stella McCartney launched her clothing brand’s seventh annual breast cancer awareness campaign directed by Andrea Jade Colomb, in a partnership with Netflix’s “Sex Education.”
The comedic PSA style film features Andrea’s signature art direction with vintage inspired chic aesthetics. The campaign features Stella in an 80’s styled educational video, which uses humor to teach the cast of Sex Education about breast cancer prevention.
SPW CreditsTalent. STELLA McCARTNEY
ACNE FAMILY
Directors, ANDREA JADE COLOMB, Alice Seabright
Executive Producer. JACK HOWARD
Producer. MINNIE CARVER
Director of Photography. ARTHUR LOVEDAY
Head of New Business. SARI MOREIN
Senior Account Manager. PIA HANSSON
Content Producer. AGNES CARPELAN
Production Designer. JEN GARDINER
1st AC. MARCUS ALBERSTEN
2nd AC. CHARLIE KNIGHT
Gaffer. PEARCE CROWLEY
Sound. DUNCAN ETTIE
Runner. ELLA PICCIONI
Make up. KRISTIN PIGGOTT
Hair. CLAIRE MOORE
Editor. HARIS BADIC
NETFLIX
Partner Creative. PAUL LYNCH
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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