State Farm’s representative shows up to remind its clients that their low prices can adjust to any budget, without having to say goodbye to dance classes.
SPW Credits
Client: State Farm
Chief Marketing Officer: Alyson Griffin, AVP, Marketing: Patty Morris, AVP, Marketing: Lupe Alcala, Marketing Director: Sue Beigie, Marketing Director: Clinton Inselman, Marketing Manager, Creative Planning/Production: Susi Lucas, Marketing Analyst: Mariana Rutledge, Marketing Analyst: Liza Hawkins, Marketing Analyst: Annie Rondone, Marketing Analyst: Christine Williams, Marketing Analyst: Ruben Rivera, Marketing Analyst: John Ruebush, Senior Producer: Joshua Zilm,
Agency: Alma
Creative Chairman/CEO: Luis Miguel Messianu, Co-President/Chief Creative Officer: Alvar Suñol, Creative Director: Julian Milanesi, Creative Director: Mariela Rueda, Art Director: Diego Briceño, Group Account Director: Meg Valls, Sr. Account Director: Lucille ratacós, Account Supervisor: Renée Beauchamp, Account Supervisor: Adriana Piñeda, Sr. Account Executive: Tori Dunn, Account Executive: Cassandra Bosley, Assoc. Strategic Planning Director: Paola Villalobos, Project Manager: Daniella Alamo, VP, Digital Director: Mike Sotelo, Associate Content Director: Michelle Robles, Content Creator: Alejandra Gonzalez, Director of Business Affairs: Marinet Quiñones, Business/Talent Manager: Ivian Nuñez, VP, Director of Production: Yeyo Marquez, Executive Producer: Jay Rivera, Asst. Producer: Natalie De La Guarda
Production Company: Joinery
Director: Camila Zapiola, Executive Producer/Partner: Gerard Cantor, Executive Producer: Cesar Ahumada, Proudcer: Pablo Pytlowany, Director of Photography: Federico Cantini
Editorial Company: Cosmo Street
Editor: Lorenzo Bombicci, Executive Producer/Managing Director: Yvette Cobarrubias, Executive Producer: Idalia Deshon, Head of Production: Tina Evanow, Producer: Marvin Aguado, Assistant Editor: Philip Gomez, Finishing Artists: Nico Cragnolino and Alejandro Taylor
Color: Apache Digital
Digital Intermediate Colorist: Quinn Alvarez, Color Assistants: Kevin Sian & Angie Batz, Apache Senior Producer: Christina Caldwell, Apache Head of Production: Stefanie Schaldenbrand, Apache Executive Producer: LaRue Anderson
Music: Animal Music
EP/Composer: Alberto Farinas, Composer: Raul Garcia
ScreenWork Categories:Commercial
Discipline:Film Editing
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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