The soda wars escalate with this "Love Triangle" involving Hip-Hop's Ice Spice and Starry, PepsiCo’s new lemon-lime soda that is taking on Coca-Cola’s Sprite. The ad comes from VaynerMedia, with Speck & Gordon directing, and Union's Graham Turner in the edit bay.
Client: Starry Soda
Spots Title(s): Love Triangle
First Air Date: 2/11/24 (online 2/8/24)
Agency: Vayner Media
Chief Creative Officer: Rob Lenois, Executive Creative Director: Mike Pierantozzi, Creative Director/Art: Chris Greer, Associate Creative - Copy: Nick Greenberg, SVP, Director of Integrated Production: Bruce Andreini, Executive Producer: Karla Macias, VP, Global Account Director: Anne Flavin, Senior Account Director: Alaina Zuรฑiga, Account Supervisor: Shenneth Dove-Morse, Project Manager: James Murphy, Business Affairs Manager: Megan Lavelle
Director: Speck Gordon
Production Co: Furlined, / LA
President: Diane McArter, Senior Executive Producer: David Thorne, EP & Director of Production: Jay Wakefield, Producer: Cindy Becker
Editor: Graham Turner
Assistant Editor: Joe Schiffer
Managing Partner: Michael Raimondi
HOP: Dani DuHadway Spagnoli
Union Producer: Lilly Ghodoushim
Finish: The Mill
Mix: Beacon St
Shoot Location: LA
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Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More