Reuniting with acclaimed live action director Steve “Spaz” Williams and food and beverage branding specialist quench, Harrisburg, PA, award-winning animation studio Calabash once again took a creative deep-dive, with the latest ad campaign from StarKist. The new spots spotlight the brand’s new line of Tuna & Salmon Creations® single-serve pouches and feature legendary brand icon Charlie the Tuna, alongside actress Candace Cameron Bure, perhaps best known as D.J. Tanner on the classic family sit-com “Full House.” Phasmatrope Studios, West Conshohocken PA, produced the spots.
“For the compositing effect to work they needed to appear to be speaking to each other and lit by the same light in the scenes,” Wayne Brejcha, Calabash Creative Director says. “Additionally, we needed to make Charlie his usual charming self, and create a photorealistic StarKist product that Candace grabs from his nimble little fins."
SPW CreditsClient: StarKist®
Project: “Action Candace,” “Making Lunches” (both :15s)
Agency: quench, Harrisburg, PA
Chief Creative & Content Officer: Jeff Odiorne
Group Creative Director: John Gilbert
Creative Director: Dave Spink
Agency Producer: Matt Campbell
Group Brand Manager: Ami Lawson
Brand Manager: Laura Osmolinski
Production Company: Phasmatrope Studios, West Conshohocken PA
Director: Steve “Spaz” Williams
Executive Producer: Jon Isen
Animation/VFX: Calabash, Chicago, IL
Creative Director: Wayne Brejcha
Executive Producer: Sean Henry
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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