David Johnston and Justin Tolley team up to co-direct a PSA for Breast Cancer Awareness in an effort to motivate women and men to examine themselves. “Stare” asks us to reflect upon our bodies, by presenting a ghostly vision of a woman uncovered. It’s what’s underneath the skin, what we don’t usually see, that matters. The awareness raised in “Stare” is a powerful and vital message of self-examination.
“The inspiration behind “Stare” came from “repurposing the idea of looking,” Co-Director Justin Tolley reflects. “Anyone can be affected by breast cancer, regardless of whether you’ve been diagnosed before. You might know someone in your lifetime- a family member, a co-worker, an acquaintance- or it could be you.” Tolley states “There’s a responsibility that should come with looking.”
SPW CreditsCo-Director/Creative Director: Justin Tolley
Co-Director/DP: David Johnston
Executive Producers: Alexandra Leal and Stefanie Bassett
Editorial Company: jumP
Editor: Justin Tolley
Assistant Creative Director: Kadie Migliarese
Copywriter: Justin Tolley
Producer: Stefanie Bassett
VFX/Production Company: Poetica
Lead VFX Artist: Brian Kubovcik
VFX Artists: Pierina Bustamante, David Elkins, Anton Anderson, James Emmerich
3D Animator: Kirt Critoph
Gaffer: Alexandra Lundy
Audio Facility: Plush
Mixer/Sound Designer: Nicole Pettigrew
VO Talent: Tiffany Slagle
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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