For Women’s History Month, Stacy’s Pita Chips created a new line of bags with unique artwork inspired by signs seen at recent women’s rallies. Each bag included Snapcodes to let people call their local representatives, donate, and get involved in women’s issues. Stacy’s handed out the bags to people rallying on International Women’s Day — March 8, 2017 — and also made each bag available online.
SPW CreditsAgency: Goodby Silverstein & Partners
Hilary Coate - Producer
Jeff Gillette - CD
Kristen Graham - CD
Ryan Tovani - ACD / AD
Caroline Cappelli - Copywriter
Production: Heist Projects
Kim Jacobs - Director
James Niebuhr - Director of Photography
Kristen Jenkins - Producer
Stephanie Petrus - Production Manager
Nik Hill - AC
Jimmy Fiatarone - DIT
Anton Herbert - Sound
Devin Cooke - PA
Billy Wesley - PA
Post Production: Heist Projects
Jennifer Harper - Editor
Jimmy Fiatarone - Assistant Editor
Kristen Jenkins - Post Producer
Mark Sterne - Colorist
Nik Hill - VFX
Philippe Vendronlini - GFX
Phillip Lantz - Audio Engineer - M Squared
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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