CHI St. Luke’s Health is a part of Catholic Health Initiatives (CHI)—one of the nation’s largest health systems and is comprised of six facilities, including CHI St. Luke’s Health–Baylor St. Luke’s Medical Center, home to the Texas Heart® Institute. The Lee Group (TLG), a full-service advertising agency based in Houston, tapped into Post Asylum’s unique suite of creative services to produce TV and radio spots for their client, CHI St. Luke’s Health.
Agency: The Lee Group
Managing Partner: Ann Lee, Creative Director: Alan Babb, Broadcast Producer: Katy Bomar
Post Asylum
Executive Producer: Graham Hagood, Senior Producer: Amy Aitken, Editor: Fleetwood, Lead Animator: Alex Prudic-Dennis, Lead VFX Artist: Michael “Pants” Sands
Music: Pure Evil Music
Senior Composer, Gary Parks
TOOLS: Maxon Cinema 4D, Nuke, DaVinci Resolve, Autodesk Smoke, Adobe After Effects, Avid Media Composer, Avid Pro Tools
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More