CHI St. Luke’s Health is a part of Catholic Health Initiatives (CHI)—one of the nation’s largest health systems and is comprised of six facilities, including CHI St. Luke’s Health–Baylor St. Luke’s Medical Center, home to the Texas Heart® Institute. The Lee Group (TLG), a full-service advertising agency based in Houston, tapped into Post Asylum’s unique suite of creative services to produce TV and radio spots for their client, CHI St. Luke’s Health.
SPW CreditsAgency: The Lee Group
Managing Partner: Ann Lee, Creative Director: Alan Babb, Broadcast Producer: Katy Bomar
Post Asylum
Executive Producer: Graham Hagood, Senior Producer: Amy Aitken, Editor: Fleetwood, Lead Animator: Alex Prudic-Dennis, Lead VFX Artist: Michael “Pants” Sands
Music: Pure Evil Music
Senior Composer, Gary Parks
TOOLS: Maxon Cinema 4D, Nuke, DaVinci Resolve, Autodesk Smoke, Adobe After Effects, Avid Media Composer, Avid Pro Tools
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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