Square continues its legacy of visionary campaigns with “Made to Order” promoting the company’s Square Online service through seamless, choreographed movement, texture and whimsey. Directed and edited by Nikki McMorrow of GLP Creative, “Made to Order” is her fourth collaboration with Square, having previously directed several brand films for their US and Canadian markets.
The playful stories, with interwoven characters and scenes, are told through kinetic shots, subtle performances, layered blocking, and vibrant production design. In the Retail-focused spot, doting pet owners place and receive orders on-the-go through their local pet shop’s Square Online platform. In the Restaurant-focused spot, a group of hungry gamers order falafels from a popular Mediterranean café, demonstrating the robust capabilities of the café’s Square Online platform.
