For toys as unique as the Flutterbye flying fairies, an equally dramatic ad is as important as double AA batteries. That’s why Spinmaster, makers of Flutterbye, reteamed with Calabash Animation to make “The Magic Is Brighter” – a new :30 ad that expertly blends CG animation and live action in a whimsical new spot aimed at girls whose eyes still widen at the thought of fairies and pixiedust.
“Working with Spinmaster always gets our imaginations going," Sean Henry, Calabash’s Executive Producer says. “Much of the look of this spot was driven by the beautiful photography of director Jordan Barker and the perfect setting of the shoot, a classic-style mansion. The animation and visual effects are accentuated by the beautiful location and cinematography."
SPW Credits
Client: Spinmaster Project: Flutterbye “The Magic Is Brighter” (:30)
Agency: Spinmaster (in-house)
Production Company: Gearshift, Toronto, Ont. Director: Jordan Barker Exec. Producer: Zac Reaney-Barker Director of Photography: Bengt Jonsson
Animation: Calabash Animation, Chicago, IL Creative Director: Wayne Brejcha Executive Producer: Sean Henry
Editorial: Married to Giants, Toronto, Ont. Editor: Paul Skinner Executive Producer: Denise Shearer
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
