For toys as unique as the Flutterbye flying fairies, an equally dramatic ad is as important as double AA batteries. That’s why Spinmaster, makers of Flutterbye, reteamed with Calabash Animation to make “The Magic Is Brighter” – a new :30 ad that expertly blends CG animation and live action in a whimsical new spot aimed at girls whose eyes still widen at the thought of fairies and pixiedust.
“Working with Spinmaster always gets our imaginations going," Sean Henry, Calabash’s Executive Producer says. “Much of the look of this spot was driven by the beautiful photography of director Jordan Barker and the perfect setting of the shoot, a classic-style mansion. The animation and visual effects are accentuated by the beautiful location and cinematography."
SPW CreditsClient: Spinmaster
Project: Flutterbye “The Magic Is Brighter” (:30)
Agency: Spinmaster (in-house)
Production Company: Gearshift, Toronto, Ont.
Director: Jordan Barker
Exec. Producer: Zac Reaney-Barker
Director of Photography: Bengt Jonsson
Animation: Calabash Animation, Chicago, IL
Creative Director: Wayne Brejcha
Executive Producer: Sean Henry
Editorial: Married to Giants, Toronto, Ont.
Editor: Paul Skinner
Executive Producer: Denise Shearer
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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