Spotlighting fashion label Opening Ceremony ’s pre-spring 2018 collection, “Changers: A Dance Story,” written and directed by Academy Award®-winning filmmaker Spike Jonze and featuring choreography from Ryan Heffington (perhaps best known for his work on music videos for Sia, and collaboration with Squeak E. Clean on the Cannes-winning “Kenzo World” ad), and staring Lakeith Stanfield (from the film “Get Out” and the television series “Atlanta”) and actress Mia Wasikowska (“Alice in Wonderland”), is wordless performance piece that follows the peaks and valleys of a young couple’s relationship.
Following its premiere during fashion week, “Changers” enjoyed a sold-out, five-night run at the East Village theater LaMaMa, with proceeds from ticket sales going to the Hurricane Harvey relief fund. Additionally, Jonze, Wasikowska and Stanfield gave an abbreviated performance on The Tonight Show With Jimmy Fallon. On the show Jonze explained that plans are in the works for the piece to be released online in the near future.
SPW CreditsClient: Opening Ceremony
Project: “Changers: A Dance Story”
Writer/Director: Spike Jonze
Choreography: Ryan Heffington
Cast: Lakeith Stanfield, Mia Wasikowska
Music/Sound Design/Music Licensing and Supervision: Squeak E. Clean, Los Angeles, CA
Creative Director: Sam Spiegel
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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