The Stanley Cup Final spot “Spelling” was directed by the acclaimed Samuel Bayer of Superprime Films.
Insights courtesy of the creative shop behind the project, Baby Bear’s Porridge: Bobby Orr. Brett and Bobby Hull. Wayne Gretzky. As these and 19 more legendary Stanley Cup champions come together and spell their names for viewers, the magnificence of having one’s name engraved on The Stanley Cup – the most revered trophy in professional sports – becomes abundantly clear. Different eras, different teams… all united by this singular accomplishment.
Editor Steve Bell of Cutters Studios New York also shared these comments on his latest collaboration with the NHL and Baby Bear’s Porridge. “It was a thrill to work with original footage of all those legends I’d watched in decades of highlight reels. This is the first time this many hockey superstars have ever been brought together for a shoot. That made this whole project pretty special for all of us, and it felt like even the players were enjoying it.”
SPW Credits
On Camera Talents: Mike Bossy, Ray Bourque, Martin Brodeur, Bobby Clarke, Sidney Crosby, Phil Esposito, Sergei Fedorov, Wayne Gretzky, Bobby Hull, Brett Hull, Dave Keon, Mario Lemieux, Nicklas Lidstrom, Mike Modano, Mark Messier, Bobby Orr, Denis Potvin, Patrick Roy, Teemu Selanne, Billy Smith, Jonathan Toews, Bryan Trottier, Steve Yzerman.
Client: NHL EVP/CBO, Marketing: Brian Jennings Group VP, Marketing: Casey Hall Senior Manager, Marketing: Josh Dubin
Creative Shop: Baby Bear's Porridge
Production Company: Superprime Films Director: Samuel Bayer Director of Photography: Samuel Bayer Managing Director/EP: Rebecca Skinner Managing Director/Sales: Michelle Ross Managing Director: Josh Lesher Executive Producer/Head of Production: Roger Zorovich Producer: David Kemp
Editorial, Audio and Finishing Company: Cutters Studios Editor: Steve Bell Assistant Editor: Roz Domingo Flame Artist: Moises Tavera Audio Mixer: TJ Dumser Senior Producer: Stephanie Rose Executive Producer: Elizabeth Krajewski Color Correction Company: Twelve Color: Lez Rudge
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
