The #ChangePays campaign illustrates that gender equality in the workforce not only makes the world a better place, it also makes financial sense.
SPW Credits
Client: S&P Global
Campaign Title: Change Pays
Agency: Publicis New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Erica Roberts
Creative Directors: Josh Horn, Shaun Bruce
Associate Creative Director: Patrick Merritt
Copywriter: Deirdre Hering
Art Director: Alyssa Leary
Executive Broadcast Producer: Terry Brogan
Director, Integrated Productive: Darianne Monkan
SVP, Group Account Director: Gina Leone
Director: Danielle Katvan
Executive Producer: Kelly Broad
Producer: Michelle Woodward
Post Production Company: Versus
Creative Director: Justin Barnes
Executive Producer: Rob Meyers
Editor: Brian Sanford, Morgan Mitchell
Animator: Manny Palad
Audio Record & Mix: Harbor Editorial
Engineer: Steve Perski
ScreenWork Categories:Commercial
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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