Shooters and DIVE joined forces to produce “Puzzle,” a :30 image and awareness broadcast advertising spot with Sovereign Bank’s in-house agency 601. Together, they pieced together the idea of Sovereign’s Better Banking philosophy while communicating its new status as a subsidiary of Banco Santander– via an on-set and virtual puzzle.
SPW CreditsAgency: 601; Shooters / DIVE: ROB MARKOPOULOS, Director; BRAD SMITH, DP; ED MENDEZ, VFX Supervisor - DIVE; CRIS ANDREI, Executive Producer; STEVE WHEELOCK, Editor; MARK LONGCHAMPS, Inferno/Smoke 2k Editor; BOB SCHACHNER, Sound Designer; TIM BOWMAN, Compositor/Artist - DIVE; KEVIN FANNING, VFX Artist – Shooters/DIVE; JANET FALCON, Colorist; MARK REIDENAUER, Post Production Producer; EQUIPMENT: RED camera with Mysterium-X sensor; RED Pro Primes
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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