Selling a car to Santa is no easy feat. Neither is winning the confidence of Secret Weapon Marketing’s Rick Sittig, a 30-year ad vet and accomplished director in his own right. Emmy Award® winning studio ShadowMachine has accomplished both, with its second consecutive SoCal Honda Dealers holiday campaign via Secret Weapon. "Penguin" part of a 4-spot package – also screening in theaters – follows up on last year’s success, continuing the "Happy Honda Days" campaign message with a twist. While the animation style contributes to the initial warm and cheery image of potential North Pole customers, their rougher edges are revealed. The spots were directed by ShadowMachine’s Jed Hathaway, who helmed the first round of Honda spots. >more
SPW Credits
Client: SoCal Honda Dealers Association
Spots Title(s): Angel, Chimney, Penguin, Max
First Air Date: 11/18/2013
Agency: Secret Weapon Marketing Santa Monica, CA
Creative Director: Rick Sittig
Associate Creative Directors: Leah Dieterich, Reece Hoverkamp
Art Directors: Neil Desai, Brynn Malek, Janete Chun, Jaime Villalva,
Copywriters: Brian Hallisey, Kathryn McFarlane, Sarah Weigl, Mike Alfaro
Agency Producer: Randy Zook
Production Company: ShadowMachine Los Angeles
Director: Jed Hathaway
DP: Mark Eifert
Animation Director: Webster Colcord
EP(s): Corey Campodonico, Alex Bulkley
Head of Production/Producer: Victoria Howard
Editorial Company: Stitch Santa Monica, CA
Editor: David Checel
Compositing: Mitch Gardiner
Editorial EP: Chris Girard
Telecine Company: Company 3 Santa Monica, CA
Colorist: Dave Hussey
Sound Mix: Eleven Sound Santa Monica
Mixer: Jeff Payne
Shoot Location: ShadowMachine Studio Los Angeles, CA
ScreenWork Categories:Commercial
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