Jan. 21 was National Hug Day, and in honor of that occasion and Valentine's Day on Feb. 14, the makers of Snuggle® fabric conditioner products have launched a very special website. Now through Feb. 28, anyone visiting http://SnuggleSerenades.com can easily create custom video valentines featuring unique performances from the brand's iconic mascot, Snuggle Bear.
SPW Credits
Project Name: SnuggleSerenades.com, including two customizable music videos
Debut Date: Jan. 17, 2017
Film Location: Detroit, Michigan.
Website: http://snuggleserenades.com
Client: Sun Products Corporation
VP Conditioning and Visual Branding: Bibie Wu
Senior Brand Manager: Michael Monteleone
Associate Brand Manager: Max Branstetter
VP Digital & Consumer Activation: Ken Krasnow
Director of Digital Marketing: Brendan O’Marra
Social Media Manager: Katherine Lee
Adverting Agency: Campbell Ewald
CEO: Kevin Wertz
Chief Creative Officer: Jo Shoesmith
Managing Director of Digital: Jamie Lewis
EVP, Director of Account Service: Jonathan Lange
Executive Creative Director: Chip Rich
ACD/Copywriter: Nick Elliott
Art Director: Nicole Regan
Senior Account Supervisor: Aneika Fermin
Assistant Account Executive: Olivia Poglianich
Director of Digital Solutions: Nicole Kuhnlein
Associate Digital Design Director: Mike Ceraulo
Associate Creative Director: Chris Elkjar
Social and Content Strategy: Lora Stock
Senior Business Manager: Toni Velez-Lucarelli
Integrated Producer: Christopher Robertson
Digital Development Company: Picnic New Media
Creative Lead: Joe Sciacchitano
Digital Technical Lead: Drew Beaman
Digital Front-end Developer: Joe Sciacchitano
Managing Director: Jim Shanley
Project Manager: Crystal Solomon
Quality Assurance: Paulette Vallad, Amy Weishuhn
Production Company: Dictionary Films
Director: Jason Cook
Director of Photography: Kevin Hewitt
Executive Producer: Robin Tracey
Production Manager: Sara Smith
Animation, VFX & Finishing Company: Flavor
Creative Director: Jason Cook
Executive Producers: Darren Jaffe, Dave Peyton
Producer: Katie Thompson
Motion Designers: Paul Williams, Ella Yoon
VFX Artists: Ann Allen, Tricia Garrisi
Finishing Editor: Ron Moser
Assistant Editors: Chris Katitus, Olaf Steel
Color: Eric Maurer
Editorial: Cutters
Creative Editor: Dave Mariani
Executive Producer: Mary Connolly
Music: Yessian Music
Executive Producer/West Coast: David Gold
Partner/Head of Production: Michael Yessian
Stage/Studio Facility: RingSide Creative
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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