Bully Pictures’ director Fredrik Callinggard captured dramatic images of foundry workers pouring hot, molten metal into giant castings for a spot promoting Smirnoff and its People’s Choice event occurring this month in Las Vegas. Conceived by JWT, New York, the spot shows workers melting trophies awarded to Smirnoff by vodka “experts,” and recasting them into the words for “The People’s Challenge.” The Las Vegas event will pit Smirnoff in a taste test against the world’s most expensive vodkas.
SPW Credits
Client: Smirnoff; Agency: JWT New York; Matt MacDonald, creative director; Michael Ashley, art director; Greg Tharp, senior broadcast producer; Amy Frisch, account director; Sarah Armstrong, account executive; Production: Bully Pictures Los Angeles; Fredrik Callinggard, director; Jason Forest, executive producer; Mads Norfeldt Marstrand, producer; Edit: Final Cut New York; Post: Nice Shoes New York
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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