With fresh inspiration, SCS developed a new mantra for Kwikset in the form of a new tagline: “A Smarter Kind of Simple”. The new mantra has become the foundation of a campaign built on the duality of “smart and simple” that represents most of the brands’ product features, and what customers are looking for in their security solutions.
SPW CreditsCredits Client: Spectrum Brands / Kwikset VP Marketing: Matt Zimmer Sr. Brand Manager: Erik Glassen Brand Manager: Mario Cardenas Assistant Brand Manager: Teeanna Isaac Product Specialist: Donnie Viajar DCX Photographer: Bailey Woofter DCX Photographer: Alex Obleas Agency: SCS Founder & CEO: James Schiefer President & Chief Strategy Officer: Jeff Roach SVP Brand Solutions: Tommy Campagne Chief Creative Officer: John Zegowitz Executive Producer: Catherine Gudvangen Content Producer: Dave DeSantis Creative Director/Copywriter: Ryan Simonson Sr Art Director: David Kania Art Director: Amy Higgins Junior Copywriter: Schuyler Vanderveen SVP Media: Andres Torrente Associate Media Director: Marvell Lam Integrated Media Supervisor: Kat Pearson Director Project Management: Lauren Harvey Production House: STEPT Directors: Varsity / John Marisco & Ben McManus
BODYARMOR FlashIV: Anitta Pit Stop
AE Production unveils its latest integrated campaign for BODYARMOR Flash I.V. In collaboration with First Tube Media, the innovative project featuring Brazilian Music Artist and BODYARMOR partner Anitta,
Read More