It doesn’t matter if you’re a tied up bank guard, an EMT performing the Heimlich maneuver on a choking diner or even a medieval knight, there are no excuses for not snapping into a Slim Jim — that’s the concept behind the hilarious new multi-platform campaign directed by John Grammatico of production company Spears & Arrows for the popular beef jerky snacks via agency Match MG, Chicago.
Three :15 spots just began airing nationally, with a robust online/social media campaign, as well as cinema spots, to roll out in coming weeks.
“Comedy is one of the most challenging of all advertising genres, and Slim Jim sets the bar high,” Jason Wolk, Spears & Arrows Founder and Executive Producer, says. “Fortunately John is a natural with comedy, as evidenced by not just the three TV spots, but the social media components he collaborated on extensively with the agency. I give credit to the client and their agencies for continuing to work only with the most developed comedy directors. Preceding John, Slim Jim worked with The Perlorian Brothers and Harold Einstein.”
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
