It doesnโt matter if youโre a tied up bank guard, an EMT performing the Heimlich maneuver on a choking diner or even a medieval knight, there are no excuses for not snapping into a Slim Jimย — thatโs the concept behind the hilarious new multi-platform campaign directed by John Grammatico of production company Spears & Arrows for the popular beef jerky snacks via agency Match MG, Chicago.
Three :15 spots just began airing nationally, with a robust online/social media campaign, as well as cinema spots, to roll out in coming weeks.
โComedy is one of the most challenging of all advertising genres, and Slim Jim sets the bar high,โ Jason Wolk, Spears & Arrows Founder and Executive Producer, says. โFortunately John is a natural with comedy, as evidenced by not just the three TV spots, but the social media components he collaborated on extensively with the agency. I give credit to the client and their agencies for continuing to work only with the most developed comedy directors. Preceding John, Slim Jim worked with The Perlorian Brothers and Harold Einstein.โ
