An Ode to Missed Travels, the aptly titled campaign is the latest from Slash Dynamic director Kiran Koshy, who directed this witty and relatable spot for McDonalds out of Leo Burnett and Directors Think Tank.
The spot is dedicated to all lovers of travel who have missed out on adventures, and are dreaming of their next trip. McDonalds invites you to explore the new Tastes of the World menu.
On directing the humerous campaign, Kiran Koshy notes, "I was drawn to the timely nature of the concept-as the world is itching to start traveling again-and the cheeky wit built into it."
SPW Credits
Client: McDonald’s Indonesia
Agency: Leo Burnett Indonesia
Production Company: Directors Think Tank, Malaysia
Director Kiran Koshy, DOP Kenz Koh, Editor Daz, EPs Pete Singh and Pat Singh, Line Producer Suraya Rezal, Production Manager Ain Nasir, Post Producer Sivagamy Jeevapragasam, Colorist Katelyn Tan, Online Sara, Post Kyrin, Sound Rodney Thomas, VO Matt Bull
Caitlin Cohen
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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