For when you can't believe what you're seeing! Eyes + More – prices that'll make you do a double take.
Latest campaign from Slash Dynamic director Andrea Jade Colomb for Eyes + More.
SPW Credits
Client. Eyes + More
Julia Lukas
Louisa Gravenhorst
Agency. KNSK Werbeagentur GmbH
Florentin Hock
Anna-Isabel Hellwig
Chrissy Holzer
Julio Vega
Kerstin Arndt.
Production Company. Zauberberg
Director. Andrea Jade Colomb
DOP. Dan Holland
Exec Producer. Juliane Ellrich
Producer. Andi Schneider
Junior Producer. Nasibe Kocas
Production Assistant. Franni König
Production Design. Merlin Ortner
Concept Artist. Bruno Erlitt
Set Decorator. Tom Hecker
Casting. Deebeephunky
1st AD. Steven Williams
Unit Manager. Julian Feuerstacke
1st AC. Flu Popow
Gaffer. Jan Zscheile
Key Grip. Nizamuddin Collins
Stunt. Leo Plank
Styling. Christel Rehm
Hair + Make-up. Gabrielle Teurer
Editor. Rain Kencana
Online. Stathis Nafpliotis, Neil Reynolds, Alizee Leroy
Versioning. Julian Hegner
Grading. Lutz Forster
Post Producer. Wiebke Warndorf
Sound Design & Mix. Not a Machine
Cast ZEBRA. Kelly Brennan. Jorge Torchiaro. Julia Asuka Riedl. Sara Yeboah. Aaron Thiele
Cast WHEELBARROW. Tina De Groot. Tuur Roels. Sara Yeboah. Dagmar Von Renner. Aaron Thiele. Liam Grimm
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
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"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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