kaboom director erik moe infuses the new Skechers campaign with a subtle humor that will especially resonate with anyone whose watched instructional Golf videos. The spots, two of which are airing now, star professional golfer Matt Kuchar, who offers suggestions on how to golf like a pro including, of course, wearing Skechers Performance "Go Golf" shoes.
SPW Credits
Client: Skechers
SVP, Creative: Kristen Van Cott
VP Performance / Product Development & Marketing: Rick Higgins
Director of Product Marketing, Performance Division: Anna Amador
Director, Sports Marketing, Performance Division: George Van Cott
Director, Product Management: Marcel Goldman
Production Company: kaboom productions
Director: erik moe
HOP/Producer: steven sills
EP: lauren schwartz
DP: Donovan Sell
Editorial Company: Union
Editor: Jay Friedkin
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