In the new spot for Skechers “County Fair,” directed by kaboom’s erik moe, Skechers Relaxed Fit® representative Joe Montana cleans out a carload of prizes in football toss game after being taunted by a funfair worker in front of his daughter Lizzie. “Go get him, dad,” encourages Lizzie. And indeed he does.
SPW Credits
Client: Skechers
Advertising Agency: mOcean
EVP: David Kleinman, Producer: Zach Lyall, Editor: Philippe Bergerioux @ mOcean, Animator: Suhee Hwang/Quico Encinias @ mOcean
Production Company: kaboom productions
Director: erik moe, DP: alain betrancourt, Executive Producer: lauren schwartz, Producer: Steven Sills
Post: mOcean
Editor: Philippe Bergerioux, Animators: Suhee Hwang/Quico Encinias
Mixer: Ben Freer @ Eleven Sound
Colorist: Dave Hussey @ Company 3
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More