Simply Stronger aims to celebrate athletes who have put aside doubt, and setbacks in pursuit of their passion for the sports they love.
"I've never known a woman incapable of moving a mountain".
These words kick off new work entitled "Simply Stronger," releasing this month from Director Ilanna Barkusky. Simply Stronger is an all-women athletic anthem featuring swimmer Caroline Burckle, diver Katrina Young, figure skater Starr Andrews, and track and field athlete Kiana Davis, in addition to NWSL player Jasmyne Spencer and former WNBA player Jacki Gemelos. This powerful group of women have come together to showcase the strength, skill and determination of American athletes.
SPW CreditsDirector & Producer: Ilanna Barkusky Written by: Alyesha Wise DP (On Location): Matt Tipold DP (Studio): Justin Schaefers Underwater Camera: Jacqueline Lehr Drone Operator: Jake Howard / Drone Dudes Lighting (Studio): Mikey Pedersen 1st AC (Studio): Cam Campbell Senior Editor: Hanna Sturwold Assistant Editor: Alexander Vollmann Sound Designer: Jared Horowitz Composer: Donny Dykowsky MUA: Samantha Fryling BTS Photography: David Lozano Featuring: Starr Andrews, Kiana Davis, Caroline Burckle, Katrina Young, Jacki Gemelos and Jasmyne Spencer
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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