The world’s largest paint retailer, Sherwin-Williams, has created its finest paint ever. With exceptional hide, durability and best-in-class performance, the luxurious colors of Emerald Interior & Exterior paint won’t fade. Earlier print ads showcase the rich, sumptuous palettes of Sherwin-Williams through the paint-in-water still photography of London-based artist Mark Mawson. This new TV spot mesmerizes viewers with Emerald's exquisite colors moving through water.
SPW Credits
Client: Sherwin-Williams
Spot: Emerald
Agency: McKinney
Chief Creative Officer: Jonathan Cude
Group Creative Director: Ellen Steinberg
ACD, Art Director: Jordan Eakin
Copywriter: David Sloan
Account Director: Lindsley Laham
Account Executive: Christina Cooper
Executive Producer: Josh Eggleston
Production Company: PSYOP
Directed by: PSYOP
Creative Director: Eben Mears / Lauren Indovina
Producer: Jen Cadic
Color: Nice Shoes
Colorist Sal Malfitano
Music: Beacon Street Studios
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Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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