At least that’s true if you’re director David Orr and the one-stop production house The Whole Story who recently created a commercial for Chicago’s Shedd Aquarium and its new temporary exhibit on the mysterious world of jellyfish. The disarmingly minimalist spot for “Jellies” reveals the puffy, translucent sea creatures, styled in bright, iridescent hues, floating elegantly in space. Simple graphics invite viewers to “encounter their mysteries.”
SPW Credits
Agency: Shedd Aquarium (in-house). Andy Park, Artistic Director; Tynnetta Qaiyim, Exhibit Director; Elizabeth Nelson. Director of Graphic Design; Kara Kotwas, Senior Graphic Designer; Amanda Enser, Licensing Manager; Zoe Hagburg, Erika Lawrence and Malissa Bruno, Aquarists. Production and Post: The Whole Story, Chicago. Mark Androw, executive producer; David Orr, director; Brian Clark, editor; Chris Ryan, visual effects artist and compositor.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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