Optimus Design and Editorial teams collaborated with Optimus production arm One at Optimus to create a new spot, "Feel the Wonder," for Shedd Aquarium, named the top-attended aquarium in the country in 2012. Optimus Creative Director Donnie Bauer led the creative vision of the spot, which was helmed by ONE Directors Amanda Speva and Mark Pallman, and cut by Optimus Editor Lucy Best Radtke. "Feel the Wonder" is airing now on major television stations throughout Chicago.
"Feel the Wonder," the second in a series of two spots Optimus created for Shedd, is informed by the powerful emotions experienced and educational memories created by Shedd visitors during special hands-on and up-close encounters with Shedd's more than 32,000 animal residents representing 1,500 species – from local lake sturgeon in the At Home in the Great Lakes exhibit to waddling penguins in the aquarium's popular aquatic show.
"Optimus Design partnered with directing duo Mark and Amanda of ONE to capture all the live action,
