Shaw Floors reveals where its new Caress carpet gets its luxurious feel: it comes “squarely” from the softest things on earth. The spot presents a series of vignettes involving soft objects, including a child’s blanket, a grazing sheep, a pair of fuzzy slippers, cotton candy and a cloud, each of which has a square carved out of its center. The voiceover explains, “All the softness you love is now in your carpet.”
SPW Credits
Client: Shaw Floors; Title: Missing; Agency: Three Atlanta. Brad Ramsey, VP/Creative Director; Michael Frizzell, Art Director; Brad Scheck, Copywriter; John Malina, Producer; Michele Persons, Group Account Director; Lauren Crawford, Account Manager. Production: A Common Thread. Ross Ching, director; J.P. McMahon and Tristan Drew, executive producers. Edit: Ditch Editorial. Brody Howard, Editor; Rich Zessar, Executive Producer.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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