Production house Retriever announced the launch of a new international integrated campaign on behalf of Seresto, aimed at offering a hassle-free solution to the age-old problem of flea and tick protection. The campaign, developed in collaboration with creative agency Organic, consists of live action production of video and still photography content for both the feline and canine product lines, each reframing the flea collar as an enabler of untethered freedom, not a method of restraint. To achieve a carefree ethos, Organic developed a creative concept requiring executional expertise in working with pets, leading them to Retriever to bring the campaign to life. The result is a charming campaign filled with heartwarming on-screen chemistry between actors and animals that can be deployed in practically any international market. The team produced a full-scope library of assets to be used in TV spots, social media, print, retail, and Out-Of-Home. The campaign is now live in France, Italy, Poland, the UK and western Europe.
CreditsExecutive Producers: Matt Richmond, Jon Michael Ryan (Retriever)
Producer: Rachel Gold, Natalie Louise
Director: Jon Michael Ryan
Agency: Organic - Dominic Chiodi, Thomas Cochill, Jen Kreger, Stacy Foreman, Chris Blazye
Client: Kingsley Baxendale
Production Coordinator: Aynoa Alvarez-Wautiez
Animal Wrangler: Chris Brown
Assistant Animal Trainer: Sam Capp
Art Director: Michelle Sotheren
1st AD: Mike Searle
DP: Catherine Derry
Camera Op: Dan Lobo-Pires
1st AC: Jason Henwood
2nd AC: Taylor McClay
Key Grip: Anthony Ward
Stills Photographer: Grace Chon (Retriever)
Digitech: Gideon Marshall
1st Assistant: Ken Street
Costume Designer: Becky Gore
Gaffer: Kevin Gardner
Hair & Make Up Artist: Nicole Fairfield
Location Manager: Rosie Sales
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More