The spots in the first TV campaign illustrate what service means and feels like to SSFCU members. Each begins with a friendly SSFCU rep saying he could try to describe a service product such as shared branching or mobile banking, but his use of air quotes suggests that bland, overused words won’t convey the emotional effect of his credit union’s offerings. “Service isn’t something you hear,” he intones. “It’s something you feel.”
SPW Credits
CLIENT: Security Service Federal Credit Union; AGENCY: Greatest Common Factory; WHERE DID THIS AIR? Texas (san Antonio, rio grande valley,corpus Christi, el paso), Salt Lake city, utah, Colorado spring, CO.; MANAGING PARTNER, CREATIVE: John Trahar; ART DIRECTOR(s): John Trahar; CREATIVE DIRECTOR(s): Zach Rener; COPYWRITER(s): Zach Rener; BUSINESS/ACCOUNT SERVICES: Jonathan Silverstein; MANAGING PARTNER, PRODUCTION, EP: Karen Jacobs; PRODUCTION COMPANY & CITY: Greatest Common Factory, Austin TX via Primary Elements in Los Angeles; DIRECTOR: John Trahar; Executive Producer: Sue Crain and Rick Brown; LINE PRODUCER: Rick Brown; DIRECTOR OF PHOTOGRAPHY: Jeff Cutter; SET DESIGNER: Mathew Holt; EDITORIAL COMPANY: Greatest Common Factory, Austin, TX; EDITOR: Tyler Crelia; VISUAL EFFECTS: Brian Buongiorno. Finished on Smoke @ Tone, Austin, TX; GRAPHICS/LOGO: Black Market Digital, Austin, TX. Jason Blair on Cinema 4D; MUSIC COMPANY: Singing Serpent, San Diego, CA; COMPOSER: Brandon O’Connell, Chris Fulford Brown, Rafter Roberts; SOUND DESIGN COMPANY: Everywhere Audio, Austin TX; SOUND DESIGNER: Marty Lester.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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