To launch the seventh season of its successful reality-competition series, “Ink Master,” Spike turned to 2C Creative (“2C”) for a stand-out promo campaign. The network wanted a new, visually engaging way to drive excitement for a familiar fan-favorite, something that had never been seen before. Season 7 of “Ink Master,” hosted by musician, filmmaker and artist Dave Navarro and judged by tattoo icons Chris Nunez and Oliver Peck, premieres on March 1 at 10 p.m. ET/PT.
The concept imagined going into the blood of the artists to see that tattooing and ink were really a part of their physical being. Once inside, ink streams would appear, collide, reveal and erase the competing artists and celebrity judges. More than a transitional device, the ink would also be a character that showed attitude, aggression and personality.
SPW CreditsSpike
Frank Tanki - EVP, Brand Marketing and Creative
Terry Minogue – SVP, Brand Marketing and Creative
Iness Pleuss, SVP, Operations Brand Marketing and Creative
David Phillips – VP, Brand Creative
Eric Jones – Creative Director
Andre Razo – Creative Director, Design
Michael Sutton-Long – Senior Art Director
Emily Scalfone – Project Manager, On-Air Design
Robert Monfroto – Production Manager
Patrick Hogan – Production Coordinator
2C
Chris Sloan – Chief Creative Officer
Brian Eloe – Creative Director/Live Action Director
Ben Frank – Senior Writer/Producer
Luis Martinez – Design Director
Dmitri Zavyazkin – Visual Effects Artist/Compositor
Carlos Lopez – Visual Effects Artist/Compositor
Andy Fernandez – Motion Graphics/Visual Effects Artist
Frank Quadreny – Director of Operations
Collaborators
Chris Webb - Cinematographer/Visual Effects Supervisor
Makoto Aoki - Ink FX Artist
Chris Stoerchle - Line Producer
Hector Espinosa - Senior Graphic Designer (Style boards)
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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