To launch the seventh season of its successful reality-competition series, “Ink Master,” Spike turned to 2C Creative (“2C”) for a stand-out promo campaign. The network wanted a new, visually engaging way to drive excitement for a familiar fan-favorite, something that had never been seen before. Season 7 of “Ink Master,” hosted by musician, filmmaker and artist Dave Navarro and judged by tattoo icons Chris Nunez and Oliver Peck, premieres on March 1 at 10 p.m. ET/PT.
The concept imagined going into the blood of the artists to see that tattooing and ink were really a part of their physical being. Once inside, ink streams would appear, collide, reveal and erase the competing artists and celebrity judges. More than a transitional device, the ink would also be a character that showed attitude, aggression and personality.
