Scott for Scotts resolves a “Misdiagnosis” by letting a woman know that her dry spots in her lawn can be cured not by watering, but through treatment with Scotts Turf Builder Healthy Plus Lawn Food. Treading the turf of double entendres with the lawn doctor and his patients are agency MullenLowe, which created the campaign, production company Smuggler and director Benji Weinstein, editorial company Union NY and editor Justin Quagliata, aka “Q”.
Credits
Client: Scotts Spots Title(s): The Talk :30, Misdiagnosis :15 First Air Date: 4/29/24
First Air Date: 4/29/24
Agency/Location: MullenLowe U.S.
ECD: Tim Vaccarino,
SVP, Creative Director - Art: Zach Menna, SVP, Creative Director - Copy: Rich Singer, Associate CD - Art: Ian Todd, Copywriter: Annie Turner, Art Director: Maria Ossa, SVP, Production: Brian Smith, Agency Producer: Evelyn Ng
Production Company/Location: Smuggler
Director: Benji Weinstein, EP(s): Drew Santarsiero, Producer: Jason Manz
Editorial Company/Location: Union Editorial NY
Editor: Justin Quagliata, Assistant Editor: Colin Davis, Managing Director: Caryn Maclean, Editorial EP: Melissa Lubin, HOP: Lily Hartmann
Telecine Company/Location: Co3
Colorist: Tim Masick, Sr. Producer: Gwen Frey
Post/Effects Company/Location: Union Editorial NY
Flame Artist(s): Scott Bravo & Jason Ortenberg, Flame Assist: Vanessa Rodriguez
Audio Company/Location: Heard City NY
Mixer: Phil Loeb
Shoot Location: Los Angeles, CA
ScreenWork Categories:Commercial
Discipline:Film Editing
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Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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