“Scooter is Ten” marks the return of Scooter the Neutered Cat, who first appeared under Superlounge director Jordan Brady’s direction in 2014. With his 70s vibe, gold chains, turtlenecks and kitty swagger, Scooter was an instant phenomenon, racking up millions of views and spawning user-generated recreations in homage to the original. Here, Brady and the creative team at Northlich convey the message that “The Solution is Ten,” promoting the movement to spay, neuter and adopt felines.
SPW Credits
Client: The Joanie Bernard Foundation / Cincinnati, OH
Campaign: The Solution is Ten
Spot Titles: “Scooter is Ten” :15
First Airdate: May 14, 2018
Agency: Northlich/Cincinnati
VP/Managing Director: Liz Phillips, Sr. Account Manager: Kate Lett, VP/Group Creative Director: Kerry Broderick, CD/Copywriter: Pat Pujolas, CD/Art Director: Jason Langdon, Producer: Trish Cranor
Production Company: Superlounge
Director: Jordan Brady, DP: Michael Svitak, Executive Producer: Dave Farrell, Executive Producer: Vicki Williams, UPM: Joel Todaro
Post: Red Echo Post / Cincinnati, OH
Editor: Zach Ceislak, Sound: Grant Kattman, Post EP: Rob Smith
Music: Circa Music And Audio Post / St Petersburg, Florida
Composer: Allen DiCenzo
ScreenWork Categories:Commercial
Discipline:Directing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
MySHOOT Profiles
Add A Comment