When selected to help Science Channel promote its week-long, fan-favorite “Are We Alone?” programming block, 2C Creative faced an interesting challenge: how to find a fresh, playful approach without discounting the science behind the search. Answer? The creative agency combined humor, 3D artistry and a punchy, fast-paced voiceover that has a little fun with the aliens. “Laugh it up, ET!”
2C started with a campy, swagger-filled script that set the tone for the primary 30-second spot. The concept was then brought to life using a host of special effects in rigging and animating the spot’s 3D characters—an astronaut and two aliens, one of which was covered in fur. Visual techniques involved rigid body dynamics, fluid simulations, particle simulations and hair dynamics, and among the tools used were Cinema 4D, Turbulence FD, After Effects, Photoshop, Illustrator, Trapcode Particular, Optical Flares and Element 3D.
SPW CreditsScience Channel
Supervising Producer Matt Laster
Marketing Project Manager Darci Dunnagan
Media Director Shellie Marshall
Senior Account Executive Stephanie Reedy
2C
Chief Creative Officer Chris Sloan
Creative Director Brian Eloe
Design Director Luis Martinez
3D Artist Dmitri Zavyazkin
Collaborators
Senior Writer/Producer Jim McNulty
Sound Design & Audio Mixer Cesar Haliwa
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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