For the 2020 edition of its flagship annual creative event in Toronto, design and technology event producer FITC engaged design-driven production company Sarofsky to create an epic main title piece. With the event's postponement, both companies forged a new strategy to share their powerful cinematic experience, entitled "What You May Find." Set to a new rendition of the classic hit "In The Year 2525," this rich, iconic animation offers a stark vision of "what we may find," ending with a ray of hope.
SPW CreditsComplete Project Credits: "What You May Find" Main Tools: Adobe Creative Cloud; Maxon Cinema 4D; Adobe After Effects; SideFX Houdini. Running Time: 2:53 Debut Date: April 19, 2020 Vimeo: https://vimeo.com/409315526 Special Thanks to the FITC team led by Shawn Pucknell Design/Production Company: Sarofsky Director: Erin Sarofsky Co-Director: Duarte Elvas Executive Producer: Steven Anderson Producer: Kelsey Hynes Lead Artists: Josh Smiertka, Jake Allen, Tanner Wickware, Matt Miltonberger Additional Design and Animation: Ally Munro, Griffin Thompson, Andrew Hyden, Dan Moore, Tobi Mattner, Nik Braatz Additional Contributors: Jamie Gray, Andrew Rosenstein, Mark Galazka, Kenny Albanese Music Supervision: Groove Guild Final Mix and Sound Design: Groove Guild Music Track: "In the Year 2525" Composer: Richard Evans Performed by: Jon Notar featuring Jean Rohe Master Recording: Groove Guild Publisher: Zerlad Music Enterprises, Ltd. (BMI) Worldwide Rights Administrator: Grow Your Own Music (BMI), a division of "A" Side Music, LLC d/b/a Modern Works Music Publishing
Contact NameRoger Darnell
Contact Phone1.828.424.7698
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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