The commercial opens on a bedazzled NFL locker room where a “Coach” Dolly riffs on her guitar clad in her emblematic country-princess attire to a group of Cowboys cheerleaders.
Credits
Agency: LERMA/ Creative Director, Writer: Katie Bernet Creative Director, Art Director: Amanda Jackson Associate Creative Director, Art Director: Kirstin Mullins Writer: Brooke Boulter Agency Producer: Bridget Fontenot Principal, Brand Leadership: Cassidy Wren Account Director, Brand Leadership: Molly Murer Account Executive, Brand Leadership: Meryn Kennedy Production + Post: Camp Lucky Director: Adam Littke Executive Producer: Brandon Tapp Producer: Chelsea Nolner Sevadjian Editor: Elizabeth M. Stewart Executive Producer, Post: Jessica Berry Sound Designer: Matt Cimino Finishing Artist: Mark Sullivan Colorist: Neil Anderson
ScreenWork Categories:Commercial
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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