One at Optimus Directing duo Mark Pallman and Amanda Speva recently teamed with Optimus Editor Dana Huiras and SPM Marketing & Communications to create five unique spots for Rush University Medical Center. They are airing now on all major networks as well as cable networks including Food Network, HGTV, TNT, TBS and Lifetime.
The spots tell the stories of real patients, showing their individual struggles and the impact on their families. SPM’s vision was to balance the excellence of Rush’s academic medicine with the impact Rush has on patients. By mixing in the patient benefit with teams of doctors and nurses, the viewer sees another side of Rush – the warmth, dedication and drive of the teams, and how those qualities help everyday people.