One at Optimus Directing duo Mark Pallman and Amanda Speva recently teamed with Optimus Editor Dana Huiras and SPM Marketing & Communications to create five unique spots for Rush University Medical Center. They are airing now on all major networks as well as cable networks including Food Network, HGTV, TNT, TBS and Lifetime.
The spots tell the stories of real patients, showing their individual struggles and the impact on their families. SPM’s vision was to balance the excellence of Rush’s academic medicine with the impact Rush has on patients. By mixing in the patient benefit with teams of doctors and nurses, the viewer sees another side of Rush – the warmth, dedication and drive of the teams, and how those qualities help everyday people.
SPW CreditsClient: Rush University Medical Center
Agency: SPM Marketing & Communications
Managing Partners: Patti Winegar & Larry Margolis
Executive Creative Director: Jim Larmon
Senior VP Creative Director: Bob Konold
Senior VP Group Account Director: Shannon Curran
Senior Account Manager: Meghan Clinnin
Art Director: Kairee Head
Copywriter: Sara Mersch
Producer: Jeff Hoeksema
Production: One at Optimus
Directors: Mark Pallman & Amanda Speva
DP: Drew Wehde
EP/Managing Director: Lisa Masseur
Line Producer: Emma Jubinski
Post-Production: Optimus
Editor: Dana Huiras
EP/Managing Director: Brian Hrastar
Assistant Editor: Lindsay Rynne
Audio Engineer: Marina Bacci
Audio Assistant: Zach Scheitlin
Finish Artist: Glen Noren
Colorist: Ron Sudul of NiceShoes
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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