Detroit-based Americana musician Sergio Gaetani worked with Raucous Content's Kiran Koshy on this music video for his new track titled – The Runner. This is a film noir-inspired tale of love and deceit between a gangster's moll and a musician. It's the first in a trilogy Kiran is directing for Sergio.
Fun song features Lewie Lee and Rocky Wallace helping out on vocals. John Holk from John Holk and the sequins on bass, Steve Nistor on Drums, and Mark Harper on Piano. Sergio Gaetani on vocals, guitar and synth programming.
SPW CreditsDirector - Kiran Koshy
Production Company - Raucous Content
Executive Producer - Steve Wi, Editor - Peter Tarter, DOP - Joshua Hess, Colorist - Charles Gerstner, Flame - David Hannah, Flame Producer - Mary Alice Butler, Camera Operator - Peter Fergus-Bentall, PA - Varun Koshy
Talent - Clarisse Lee, Sergio Gaetani
Contact NameNIgel & Co.
Contact via emailPropel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More