Leading up to the 2020 NFL season kickoff, production company Picture North and director Martin Rodahl have collaborated with client BioSteel, a sports nutrition and hydration company making inroads into the US market, to make a one-of-a-kind film with quarterback Patrick Mahomes of the Kansas City Chiefs. Set to audio highlights from the 2019 season which crowned Mahomes a superbowl champion, the spot showcases his intense offseason training and finishes with a clear message: "Run It Back." Many are expecting Mahomes and the Chiefs to be superbowl contenders once again, and with this spot the gauntlet certainly has been thrown.
Client: BioSteel
Title: Run It Back
Agency: 1UP Sports Marketing
Agency Executive Producer: Jacquelyn Dahl
Production Company: Picture North
Director: Martin Rodahl
Executive Producers: Neha Schultz, Martin Rodahl
Producer: Michael Nowicki
Associate Producer: Evan Staley
Line Producer: Fred Daniel
Director of Photography: Preston Smith
Drone Operator: Simeon Pratt
Editor: Talia Pasqua
Color: Parker Jarvie, Company 3
Sound design and mix: Zak DeVries
VFX: Nathan Matsuda
Music: Markus Almqvist, Melt Music
Graphics: Tobias Mattner, Liftoff
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More