Leading up to the 2020 NFL season kickoff, production company Picture North and director Martin Rodahl have collaborated with client BioSteel, a sports nutrition and hydration company making inroads into the US market, to make a one-of-a-kind film with quarterback Patrick Mahomes of the Kansas City Chiefs. Set to audio highlights from the 2019 season which crowned Mahomes a superbowl champion, the spot showcases his intense offseason training and finishes with a clear message: "Run It Back." Many are expecting Mahomes and the Chiefs to be superbowl contenders once again, and with this spot the gauntlet certainly has been thrown.
SPW Credits
Client: BioSteel
Title: Run It Back
Agency: 1UP Sports Marketing
Agency Executive Producer: Jacquelyn Dahl
Production Company: Picture North
Director: Martin Rodahl
Executive Producers: Neha Schultz, Martin Rodahl
Producer: Michael Nowicki
Associate Producer: Evan Staley
Line Producer: Fred Daniel
Director of Photography: Preston Smith
Drone Operator: Simeon Pratt
Editor: Talia Pasqua
Color: Parker Jarvie, Company 3
Sound design and mix: Zak DeVries
VFX: Nathan Matsuda
Music: Markus Almqvist, Melt Music
Graphics: Tobias Mattner, Liftoff
ScreenWork Categories:Commercial
Discipline:Directing
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