Battery, the Los Angeles, Toronto and Chicago-based creative agency, delivers another round of visually innovative advertising for the Royal Bank of Canada. Airing in the U.S. on broadcast and digitally throughout 2022, and featuring Team RBC ambassador and professional golfer Dustin Johnson, the campaign draws strong parallels between DJ’s golf game and another high-stakes endeavor – wealth management.
SPW Credits
Brand: Royal Bank of Canada
Vice President, Brand Marketing: Shannon Cole, Director Brand Marketing: Mark Soder
WASSERMAN: Managing Director: Executive VP: Steve Marshman, Director, Experience: Adam Fiddler
Agency: Battery
Chief Executive Officer: Anson Sowby, Chief Creative Officer: Phil Khosid, Executive Creative Director: Scott Brown, Creative Director: Andy Lam, Creative Director: Joe Sgro, Head of Production: Stanton Hill, Executive Producer: Anthony Migliaccio, Brand Director: Zach Hill, Senior Producer (Post Production): Manuel Reta, Business Affairs: JR Associates, Business Affairs: Jennifer Ross
Production: Supply and Demand
Director: David Holm, Executive Producer / Founder: Tim Case, Executive Producer: Charleen Manca, Sr Head of Production: Nathan de la Rionda, Senior Producer: Ron Mohrhoff, Production Supervisor: Justin Towery, Asst Production Supervisor: Jose Javier Calvo
Editorial & Sound Design: Lewis Productions Inc.
Editor: Jason Eli Lewis, Sound Design: Jason Eli Lewis
Visual Effects, Finishing, & Color: Alter Ego
Executive Producer: Hilda Pereira, Producer: Andrew Tavares, Creative Director / Lead VFX Artist: David Whiteson, VFX Artist: Eric Perrella, Senior Colourist: Eric Whipp, Senior CG Artist: Mike Waldrum, Senior Motion Designer: Ed Deng, 'On Set' VFX Supervisor: Gizmo Rivera
Recording, Mixing & Sound Design: Formosa Group
Audio Engineer & Sound Designer: John Bolen, Asst. Audio Engineer: Brendan Gates & Noah Gomez, Executive Producer: Lauren Cascio
Music: Ashe & Spencer
Matt Locher, Exec Producer
ScreenWork Categories:Commercial
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
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"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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