New PSA ads for Rotary International by Schafer Condon Carter feature influential leaders and celebrities including: Bill Gates, Archbishop Desmond Tutu, Jackie Chan, Dr. Jane Goodall, Jack Nicklaus, Queen Noor of Jordan, Itzhak Perlman and Amitabh Bachchan. Each uses a simple hand signal, “This Close”, to represent the momentum toward wiping out polio throughout the world.
SPW Credits
Rotary International: David Alexander; Agency: Schafer|Condon|Carter; Creative Director: Denny Hebson; Copywriter: Denny Hebson; Art Director: Cristen Young; Agency Producer: Leroy Koetz; Account Director: Veronica Stump; Production Company: Untitled TV; Director: Geoffrey Barish; Editorial House: Nolan Collaborative/Jeff Nolan; Sound Design & Mix: Jeff Nolan; Retoucher: Melissa d’Ouville
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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