โEveryoneโs sensibilities were so aligned,โ says Easy Mondays founder/ep Asori Soto of Rockstar “VicBlends,” directed by Rocio Crudo and featuring motivational speaker Victor Fontanez. โIt was gratifying to facilitate the collaboration between Rocio and Alma and to see how they came together to craft this powerful story.โ
In just 45 seconds, Crudo captures the strong and intimate connections Fontanez makes with people. โI really respect Vicโs work and vision. I admire his empathy and capacity to show unique histories from communities that are sometimes shadow banned by society,โ Crudo ads. โSensible, humble and real, he genuinely understands the importance of being present for others, looking directly into their eyes, and how the power of listening can change people’s lives. This was a very special and inspiring project.โ
The spot is part of Rockstarโs โPoder Para Mi Gente (Power for My People)โ campaign, designed to empower a new generation of hustlers who work hard to give back to their local communities, aligning with Rockstar Energyโs hustle mentality.
