As part of Rocket Mortgage's ongoing "More Than a House" campaign illustrating the inner dreams of homeowners, this new spot "More Than a Tradition" evokes a Norman Rockwell vibe, showing how beloved family traditions take root over time.
SPW Credits
Client: Quicken Loans
Chief Marketing Officer: Casey Hurbis, Director of Brand Marketing: Michael Martin, Executive Creative Director: Michael Corbeille, Creative Director: Heath Stauffer, Creative Director: Sean Pavleshyn, Senior Producer: Julie Etheridge, Senior Business Affairs Manager: Kim Lehman, Production Consultant: Michael Tillman
Production Company: Native Content
Director: Sorrel Brae, DP: Jeff Kim, EP: Tomer DeVito, Head of Production / EP: Sean Blair, Producer: Mark Walejko, Production Manager: Giovanna Giangregorio, Commercial Coordinator: Brodie Johnson, 1st AD: Custis Smith, 2nd AD: Boma Pennebaker, Production Designer: Heidi Adams
Editorial: Hudson Edit
Editor: Zach DuFresne, EP: Kristin Redman
ScreenWork Categories:Commercial
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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